Martial Arts Business Toolkit
After years of writing on topics concerning the business side of martial arts. I decided to compile everything that I’ve learned into a...
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alecbaulding
Feb 8, 20182 min read
Losing Members
This isn’t a topic that I’ve heard spoken about often in the martial arts, especially in Jiu Jitsu. When you first start an academy. It’s...
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alecbaulding
Jan 15, 20183 min read
The power of the introductory lesson
An introductory lesson, or intro private for short is probably the greatest marketing tool at the disposal of every martial arts academy....
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alecbaulding
Nov 14, 20174 min read
Why do Jiu Jitsu competitors transition to MMA?
I first wrote about this topic in a guest post I did last year, The Next Great American Champion, but it’s still very relevant today....
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alecbaulding
Oct 26, 20174 min read
Promoting a great training environment
The environment of an academy can make or break it. I’ve thought a lot about this topic. Both as an instructor and as a student. And my...
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alecbaulding
Oct 2, 20173 min read
Should your academy have a uniform policy?
Over the last few years I’ve observed more and more academies enacting a uniform policy for their members. It’s nothing new in martial...
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alecbaulding
Jul 14, 20178 min read
Build better relationships with your students
You work really hard to build your martial arts academy. Finding the right location. Training staff. Teaching classes. Marketing your...
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alecbaulding
Apr 26, 20177 min read
Retention
You work really hard to build your martial arts academy. Finding the right location. Training staff. Teaching classes. Marketing your...
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alecbaulding
Mar 21, 20173 min read
Networking in Jiu Jitsu
Networking in Brazilian Jiu Jitsu is one of the most underutilized benefits of training with such a diverse group. The normal clientele...
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alecbaulding
Feb 2, 20175 min read
Martial Arts Business Blunders
I had a really cool article about guard development that I was really excited to post. But sometimes things happen or events occur that...
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alecbaulding
Jan 12, 20175 min read
Private Lessons
It’s funny but the majority of my posts come from conversations or questions that I get asked. A lot questions about making it in Jiu...
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alecbaulding
Dec 15, 20166 min read
Bringing in 2017
2017 is quickly approaching and as with each new year this brings with it a rush of new potential clients looking for help in achieving...
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alecbaulding
Oct 20, 20169 min read
Can you make it in Jiu Jitsu?
I know many athletes pursuing Jiu Jitsu as their career all over the world and the general consensus is that making it in Jiu Jitsu...
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alecbaulding
Sep 30, 20166 min read
Joining a Jiu Jitsu Association
In my post instructor progression I talked a little bit about what an association head was and some of their duties. So now I want to...
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alecbaulding
Jul 28, 20165 min read
Knowing your financials
A few months ago I wrote Is 50k enough to open your own academy? And I was really surprised by the amount of comments and feedback that I...
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alecbaulding
Jul 23, 20161 min read
Thank you for joining my newsletter
A few months ago I decided to blog about my training, my traveling, and my philosophy on Brazilian Jiu Jitsu and the martial arts. I...
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alecbaulding
Jul 11, 201610 min read
Instructor Progression
I’m currently embarking on my next adventure in Japan. Over the next next few months I’m going to be traveling. Competing and teaching...
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alecbaulding
Jun 20, 20166 min read
Modern Sponsorships
I was recently introduced to a newer Brazilian Jiu Jitsu brand called Enois. Founded by David Telfer who trains out of Robot Fight and...
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alecbaulding
May 12, 20164 min read
Is 50k enough to open your own academy?
I recently had a good friend of mine, a purple belt (soon to be brown :)) ask me if $50,000 was enough to open up his own martial arts...
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