The power of the introductory lesson

An introductory lesson, or intro private for short is probably the greatest marketing tool at the disposal of every martial arts academy. Small or large. Back in the old days, there was this shark tank mentality of putting all of the students together. Both beginner and advance. And letting them duke it out. Where only the toughest and most dedicated would survive and become members. This weeding out process is probably why most Jiu Jitsu academies didn’t make it. They

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Private Lessons

It’s funny but the majority of my posts come from conversations or questions that I get asked. A lot questions about making it in Jiu Jitsu How to make money in Jiu Jitsu? How can you do Jiu Jitsu full time? There are lots of ways to make money in Jiu Jitsu. Maybe I will do a later series of posts covering some of the other sources of income available to athletes and instructors. Obviously, the majority of Jiu Jitsu

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