The power of the introductory lesson

An introductory lesson, or intro private for short is probably the greatest marketing tool at the disposal of every martial arts academy. Small or large. Back in the old days, there was this shark tank mentality of putting all of the students together. Both beginner and advance. And letting them duke it out. Where only the toughest and most dedicated would survive and become members. This weeding out process is probably why most Jiu Jitsu academies didn’t make it. They

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