The power of the introductory lesson

An introductory lesson, or intro private for short is probably the greatest marketing tool at the disposal of every martial arts academy. Small or large. Back in the old days, there was this shark tank mentality of putting all of the students together. Both beginner and advance. And letting them duke it out. Where only the toughest and most dedicated would survive and become members. This weeding out process is probably why most Jiu Jitsu academies didn’t make it. They

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Why do Jiu Jitsu competitors transition to MMA?

I first wrote about this topic in a guest post I did last year, The Next Great American Champion, but it’s still very relevant today. It’s not easy to make it in Jiu Jitsu. But it’s definitely getting easier. When I was coming up the ranks. I never thought that I would be doing Jiu Jitsu as a career. It was just a hobby that I was really passionate about. However, I still went to school and worked while I

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Promoting a great training environment

The environment of an academy can make or break it. I’ve thought a lot about this topic. Both as an instructor and as a student. And my hypothesis is that academies with a great training environment tend to do better financially and in competitions. It’s hard to explain what makes for a great training environment. However, I do know that no matter how good your academy is there will always be someone that gets rubbed the wrong way. You can’t

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