Martial Arts Business Toolkit

After years of writing on topics concerning the business side of martial arts. I decided to compile everything that I’ve learned into a easy to read guide. The Martial Arts Business Toolkit. I know many athletes all over the world pursuing Jiu Jitsu as their career. But even if you’ve made a name for yourself, and established yourself as a skilled competitor and instructor. It’s still hard. As Jiu Jitsu continues to grow, more and more people are going to look to

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Losing Members

This isn’t a topic that I’ve heard spoken about often in the martial arts, especially in Jiu Jitsu. When you first start an academy. It’s often a small, tight knit group of loyal members that decided to believe in you and your vision. And if you’re lucky, your program and your academy will begin to grow as you become more successful. Gaining new members is great and is a sign of a great business. But what about losing students? No

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The power of the introductory lesson

An introductory lesson, or intro private for short is probably the greatest marketing tool at the disposal of every martial arts academy. Small or large. Back in the old days, there was this shark tank mentality of putting all of the students together. Both beginner and advance. And letting them duke it out. Where only the toughest and most dedicated would survive and become members. This weeding out process is probably why most Jiu Jitsu academies didn’t make it. They

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